Meta and Google ads built for buyers, not clicks
Gainmarkers plans, builds and runs Meta and Google Ads campaigns for UAE and GCC businesses, judged on qualified leads and cost per sale rather than clicks. Your ad spend stays in your own accounts. We send CRM outcomes back to the platforms so bidding learns who buys, and we report cost per sale every month.
This is the right fix when
- Your cost per lead looks fine, but sales don't follow.
- You spend on Meta and Google but can't say which one brings customers.
- Campaigns were set up once and nobody has reworked them since.
- You want to scale spend without scaling junk enquiries.
It isn't, when
- Nobody calls new leads back for a day or more. Fix follow-up first.
- You can't take on more customers this quarter.
- The offer itself isn't clear yet. More traffic won't fix that.
Not sure which applies?
That's what the free Lead Leak Audit is for. We look at your last 30 days of leads and tell you where the biggest leak is, even if it's not something we sell.
What we do
- Account and campaign structure review
- Audience, keyword and intent research
- Offer and creative testing plan, with briefs your designer can use
- Lead forms and landing pages matched to each campaign
- Conversion signals sent back from your CRM (qualified, won) so bidding learns from sales
- Weekly optimisation and a monthly review against cost per sale
What we measure
Every engagement reports these numbers, from your own data.
| Metric | What it tells you |
|---|---|
| Cost per qualified lead (CPQL) | What you pay for a lead your sales team accepts |
| Cost per sale | Ad spend divided by closed-won deals from that spend |
| Qualified rate | Share of leads that pass your qualification questions |
| ROAS | Revenue from ad-sourced sales divided by ad spend, where revenue is tracked |
Questions
Further reading: how to measure your speed-to-lead in 15 minutes.
Do you manage ad budgets for us?
Your ad spend is paid directly to Meta and Google from your own accounts. We manage the campaigns; you keep ownership of the accounts, data and audiences.
What budget do we need?
It depends on your sale value and how many qualified leads your team can handle. We size this in the audit using your own numbers, before you commit to anything.
Do you work in Arabic?
Campaigns can run in Arabic and English. We brief native Arabic copywriters for Arabic creative rather than machine-translating it.
How soon will we see results?
We won't promise a date. In the first weeks we fix tracking and structure so results can be measured; after that we report cost per qualified lead and cost per sale every month.
Often paired with
| Qualified lead generation | A full inbox of the wrong people costs more than an empty one. We design campaigns, forms and qualifying questions so the leads that reach your team are worth calling. |
| CRM & sales pipeline | Leads scattered across inboxes, spreadsheets and WhatsApp get lost. We set up a CRM pipeline that captures every lead, assigns an owner, reminds them to follow up and shows you what happened. |
| Tracking & attribution | If the ad platforms only see form fills, they find more people who fill forms. We connect your website, CRM and ad accounts so they learn which leads turned into customers. |
See where your leads are leaking.
Send us your last 30 days of leads. Within 48 hours we show you where they were lost and what to fix first. It costs nothing and you keep the findings.
We reply within one working day. Monday to Friday, 9:00 to 18:00 Gulf Standard Time.