Marketing audits and consulting, measured to the sale
An outside diagnosis of your ads, funnel, CRM and tracking. We find where enquiries and money are being lost, rank the leaks by size, and tell you what to fix first, whether or not we do the work. Start with the free Lead Leak Audit: your last 30 days of leads, traced stage by stage, with a report within 48 hours.
Three ways to work with us on a diagnosis
| Option | Best for | What you get |
|---|---|---|
| Lead Leak Audit Free | Any business getting enquiries that wants to know where they go. | Your last 30 days of leads traced through each stage. A leak report within 48 hours and a 30-minute walkthrough. |
| Full-funnel audit Scoped and priced after the free audit | Businesses spending on ads every month, with a CRM or ready to set one up. | Ad accounts, landing pages, forms, CRM pipeline and tracking reviewed together. A written fix plan, ranked by impact and effort. |
| Consulting for in-house teams Monthly or project-based | Marketing and sales teams who do the work themselves and want a second pair of eyes. | Regular reviews of performance against cost per sale, tracking checks and help with decisions on budget, structure and tooling. |
The five leaks we look for
Most businesses have at least two. None of them is fixed by spending more on ads.
Slow first response
A lead who filled your form at 9pm is comparing three competitors by 9am. Firms that contacted a lead within an hour were about 7 times more likely to qualify it than firms that waited an hour longer.1
No qualification
Every enquiry gets the same treatment, so your best salespeople spend their day on people who were never going to buy.
One call, then silence
A missed call is logged as “not interested”. There's no second attempt, no WhatsApp follow-up, no reminder.
Ads learning from the wrong signal
The ad platforms only see form fills, so they find more people who fill forms. They never learn who bought.
Reporting cost per lead, not cost per sale
A cheap lead that never closes is the most expensive lead you buy. Without the sale in the report, you can't tell.
1 Harvard Business Review, “The Short Life of Online Sales Leads”, March 2011, a study of 1.25 million leads. hbr.org
What a full-funnel audit checks
Each area is checked against your own numbers, not a generic checklist.
| Area | Questions it answers |
|---|---|
| Ads | Is budget going to the campaigns that produce sales? Is bidding learning from sales or from form fills? |
| Landing pages and forms | Do they attract the right people? Where do visitors drop off? Do forms capture the source? |
| Speed-to-lead | How long does a new lead wait? What happens after hours and at weekends? |
| Follow-up | How many attempts per lead? Across which channels? Who owns each lead? |
| CRM | Are stages defined and used? Can you see lost reasons? Is anything stuck? |
| Tracking | Do Pixel, Conversions API, GA4 and Google Ads agree? Do sales outcomes reach the ad platforms? |
| Reporting | Can you see cost per qualified lead and cost per sale, by source? |
How the free audit works
You send your leads
An export or screenshots of the last 30 days: date, source, status and any notes. Names can be removed.
Day 0We trace each stage
Response times, follow-up attempts, qualification and the tracking behind each source.
Day 1You get the leak report
Where leads were lost, ranked by size, and what to fix first. Plain language, your numbers.
Within 48 hoursWe walk you through it
A 30-minute call. If we're the right people to fix it, we'll propose how. If not, you keep the report.
When it suits you
Questions
Further reading: how to measure your speed-to-lead in 15 minutes.
What exactly do I send?
An export of the last 30 days of leads from your CRM, spreadsheet or ad platform. Useful columns: date and time received, source or campaign, status, first-contact time and any notes. You can remove names and phone numbers.
Is my data safe?
We use it only to prepare your report, don't share it, and delete it after the walkthrough unless you ask us to keep it. See our privacy notice.
Why is it free?
Because it's the fastest way for both of us to see whether we can help. We cap it at 5 a week so each one gets proper attention.
What if you find nothing?
Then you'll know your follow-up is in good shape, and we'll say so. That's useful too.
What do paid audits and consulting cover?
Deeper reviews of ad accounts, tracking setups and CRM configurations, and advisory work for in-house teams. Scoped and priced after the free audit, in writing.
See where your leads are leaking.
Send us your last 30 days of leads. Within 48 hours we show you where they were lost and what to fix first. It costs nothing and you keep the findings.
We reply within one working day. Monday to Friday, 9:00 to 18:00 Gulf Standard Time.