How we work, and what we hold ourselves to
We promise a process and a measurement, never an outcome by a date. Here's the process.
Diagnose
The free Lead Leak Audit, or a full-funnel audit for larger accounts. We find the biggest leak first.
Week 0Fix the measurement
Tracking, CRM stages and a shared definition of a qualified lead. Without these, nothing after is provable.
Weeks 1 to 3Fix the largest leak
Follow-up, qualification, landing pages or campaigns, in the order the audit ranked them.
Weeks 3 to 8Run and improve
Campaign management and monthly reviews against cost per qualified lead and cost per sale.
Monthly
Our standards
- You own your ad accounts, pixels, CRM and data. We work through partner access, never our own accounts.
- We report cost per qualified lead and cost per sale, not just clicks and cost per lead.
- Every number we show you has a source: your CRM, your ad account or a named study.
- Illustrative numbers on this site are labelled “Example figures”.
- We tell you when the fix is something we don't sell.
- We reply within one working day, Monday to Friday, 9:00 to 18:00 Gulf Standard Time.
What you'll see each month
| Line | Source |
|---|---|
| Spend, by channel and campaign | Meta and Google ad accounts |
| Leads and qualified leads, by source | Your CRM |
| Speed-to-lead and untouched leads | Your CRM activity log |
| Won deals and revenue, by source | Your CRM |
| Cost per qualified lead and cost per sale | Calculated from the lines above |
| What we changed, and what we'll change next | Our change log |
We're a good fit if
- You already get enquiries from ads, your website or WhatsApp
- You have a sales team, even a small one, that calls leads back
- You can take on more customers this quarter
- You want to be measured on sales, not impressions
We're not, if
- You want followers and likes as the main goal
- You need results guaranteed by a date
- There's no one to follow up on leads
- The product isn't ready to sell yet
Questions
What is the Lead Leak Audit?
A free review of your last 30 days of leads. Within 48 hours we show you where leads were lost (response time, follow-up, qualification, tracking) and what to fix first.
Is it really free? What's the catch?
It's free. We take up to 5 audits a week so each one gets proper attention. Some businesses go on to work with us; many just fix things themselves.
Which countries do you work in?
We work with businesses across the UAE and the wider GCC, including Saudi Arabia and Qatar, and in India.
Do you only run ads?
No. Ads are one part. We also set up the CRM, follow-up and tracking behind them, because that's where most leads are lost.
Do we have to sign a long contract?
No. Work is scoped after the audit, with a clear first phase and the numbers we'll report.
See where your leads are leaking.
Send us your last 30 days of leads. Within 48 hours we show you where they were lost and what to fix first. It costs nothing and you keep the findings.
We reply within one working day. Monday to Friday, 9:00 to 18:00 Gulf Standard Time.